I.
Coach.
In four rooms. A gym floor in Langley. A kitchen table with four kids at it. A software company I am building. And every team I have ever been handed. Same job in all four. Different equipment.
Four rooms.
One job.
Coaching is helping somebody get better at something they already care about. The room changes. The job does not.
The gym floor
Campus AthleticsI own a CrossFit gym that has been open since 2008 and I coach in it. I coach alongside my wife Aleksandra, who is also a CrossFit Level 2 and runs the coaching side of the business. Most of the people we coach are in their thirties and forties with a job, kids and one hour a day they can protect. They are not chasing the Games. They want to still be doing this in twenty years.
As a father
Four kids · The hardest roomFour children, and the youngest of them has taught me more about pacing, patience and what actually matters than any certification did. Nobody at home asked to be coached and nobody is grading you. It is still the room where I have learned the most about doing it properly.
The business
The Digital Intrapreneur · BestBoxI wrote a book about acting like an owner inside a company you do not own. Most people in a business are waiting for permission that is not coming. Coaching an operator turns out to be the same as coaching an athlete: name the thing they are avoiding, scale it until they can do it, then take the scaling away.
The org chart
Twenty-five years of leading teamsI have run marketing teams at a Fortune 100, built departments from one person, and been the outside operator brought in to fix a pipeline. Every good manager I ever had was really a coach. Every bad one thought the job was the org chart. That side of it lives here.
If you know me
from the gym floor
Before I owned a gym I spent twenty-five years building commerce businesses. I launched e-commerce for a national retailer and grew it past six million a year. I ran global marketing at a Fortune 100 distributor. I have been the outside operator brought in by fast-growing software companies to build a revenue engine that holds up.
Same job as coaching, different room. It is why the software exists and why the gym runs the way it does.
Companies I have worked at or with
See the professional sideThe hardest part is walking through the door.
Everything after that is just showing up again. That is true of a gym, a hard conversation, a business you have been putting off, and a habit you have quit four times already.
What I have
figured out
Habits, consistency, coaching and building things. Written between 2018 and now. The old ones are still up because the thinking holds even where the examples have aged.
What I Learned From Doing CrossFit for 591 Straight Days
Seven lessons, an airport concourse in Paris, and fourteen flights of hospital stairs.
2021 FitnessA CrossFitter's Story of Getting COVID
Where the savings-account way of thinking about your own wellness came from.
2021 BusinessPositioning: What Yours Says About You
The most underrated skill in business, and the one nobody schedules time for.
2021 WorkReaching Flow State In Your Work
Why the hour in the gym makes the other fifteen better.
2021 LeadershipIt's About People
Take care of your people, or take care of the consequences. There is no third option.
2021 IntrapreneurshipA Roadmap to Success as a Digital Intrapreneur
How to act like an owner in a company you do not own, and why most people never start.
2019Stop waiting
for permission
The Digital Intrapreneur is about building things inside a company you do not own. Taking ownership, being useful, and doing the work that actually moves a business, whether or not anyone put your name on it.
Get it on Amazon
I do not take
meetings. I take
clients.
I am not available for coffee, advice calls or picking my brain. Everything I do runs through one of four businesses. Pick the one that fits and start there.
Coach-led CrossFit, HYROX, youth and personal training. Adult trial classes are free.
Book a free trial
Software for coaches and gym owners. Turn the programming you already write into something you can sell.
See BestBox
One system for the whole business, for trades and service companies still running on inboxes and spreadsheets.
See the platformCross-border shipping and logistics. Where I run revenue day to day.
See ShipSavvy
Follow the
work
Most of what I think happens out loud, on Instagram, in short pieces filmed between things. Training, building, parenting, and the parts nobody puts in the case study.